Radio - Radio One Breakfast Show Essay

The BBC have a public broadcasting service remit, which requires that they inform, educate and entertain. The Radio 1 breakfast show is an example of the success that the BBC has in terms of fulfilling its remit.

Over the years, it has been argued that the Radio One Breakfast Show has suffered drastically since the takeover of Nick Grimshaw. Radio One figures have suffered a decline of 500,000 in under a year, including that the young audience has dropped from 3.7 million (45%) to 2.9 million (36%). This is likely due to new social media advancements including YouTube and Spotify which give young listeners more freedom and interactivity when listening to music. These methods of listening would appeal to the succeeder (Young and Rubicam 4 C's Model) who wants control. However, Radio 1 have used this to their advantage, using the listen, watch, share strategy. This means that the show can be accessed via both the Radio and YouTube videos, which can then be shared on sites such as Facebook. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry 42,069. As well as this, Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 1 also have a Facebook page, and profiles by Nick Grimshaw on twitter and Instagram which make the Breakfast Show much more interactive (@grimmers and @nicholasgrimshaw). Radio One also has a snapchat where they share exclusive clips before the broadcast of the Radio.
The Breakfast Show's video content such as Innuendo Bingo and Playground Insults is helpful in marketing Radio one because they are entertaining for those that use social media even if they do not access or listen to Radio. Even as radio figures decrease, they can maintain popularity on other sites through the use of entertaining videos which ultimately promotes the radio show. Radio 1 are successfully interactive with their audience as they use social media platforms such as twitter (@R1Breakfast) and Instagram (@bbcradio1) to promote opportunities such as voting for the teen choice awards as well as the chance to request songs. Also, you could email to be Richard Branson's plus one, therefore it is evident they offer many opportunities to meet celebrities.
Radio One offer a few competitions such as tickets for award shows in Wimbledon, seeing Little Mix and multiple others that include meeting celebrities such as celebrity gamble.

An example of a successful broadcast on the Breakfast Show is the episode with Demi Lovato broadcasted on the 2nd October 2017. Demi Lovato appears on the show to promote both her documentary and her new album, fulfilling the needs of escapism according to the Uses and Gratifications Model. 
The most popular tracks as of the 10th October 2017 include 'On My Mind' by JP Cooper, 'Dusk till Dawn' by Sia and Zayn Malik and 'Again' by Noah Cyrus. This shows that there are popular artists present on the Breakfast show in order to attract listeners, but also fairly new singers such as Noah Cyrus who does not have many released songs or albums.
Radio 1 appeals to both males and females due to the fact that there is equal mention of sports and celebrity news. There are also aspects to appeal to adults due to the fact that there is serious news such as monarch flights and Spain riots. Competitions may appeal to those who are working class because they can win opportunities rather than pay lots of money for it.
This is drastically different to Radio X which appeals mostly to British males aged 25-44.
This is reflected by some of the hosts which include Russell Brand and Chris Moyles who both have a fairly offensive sense of humour, and many others. Also there is only one female host who broadcasts during 1am to 4am, indicating that there is a lack of diversity in the show.
The effect of Chris Moyles joining Radio X causes any of his older audiences to follow him and begin watching radio X, especially due to the idea that Chris Moyles has a history of being casually homophobic and sexually demeaning on the Radio 1 show, therefore he will invite audiences with a controversial or offensive sense of humour.
Radio X features certain advertisements targeted towards male, including two that present alcohol. Due to this, Radio One's PSB is much more inclusive than Radio X due to the fact that it attempts to educate, inform and entertain (remit). It does not specify between genders like Radio X does and aims to represent all of Britain.

Film - Media Industries Essay (Impact of Technology)

The development of technology has impacted the film industry and its many organisations, causing a huge increase in the use of spectacle which ensures that large companies remain dominant as they create high budget productions with expensive set design and post production effects in order to encourage more family viewing for blockbusters. 
Media ownership is dominated by 6 conglomerates, the largest of these being Disney. Walt Disney use vertical integration and synergy in order to promote their films, partnering with many other companies in order to increase cinema revenue which has decreased over the years as a result of streaming using Amazon, Sky and Netflix.

The first step of vertical integration is production. Walt Disney produce their own films, including pre-visualisation and post production. Before 2006, Disney only animated films aimed at children, however another company known as Pixar specialised in creating films which used CGI to include older audiences in their productions, and had huge success in a recent film using new technology. As a result of this, Disney used horizontal integration and partnered with Pixar in order to develop new technology in their films and create blockbusters similar to that of Avatar. 

One example of a technology used in the film Avatar by James Cameron was performance capture. This is a technique that allows the skill and interpretation of the actor to be shown despite the actor not being seen. Special equipment meant that a digital skeleton of the character could be created which imitated the actor's essence and expressions, however the appearance of this character could be easily edited along with everything around it through the use of chroma capture. Advancements such as this are used throughout the 2016 adaptation of the Jungle Book, as very little of the film was real yet verisimilitude was created through performance and chroma capture. Parts of the set were only built when Mowgli needed to interact with something, and therefore most of the set was not real and created using chroma capture. These technologies can also make production easier as they are able to create any setting from an American Studio, without the need to travel to another place. Although Disney mainly uses vertical integration within its own company, they outsourced for the creation of the Jungle Book and partnered with the company known as MPC, who have previously been successful (and received awards) for their success in films and advertisements. MCP specialise in Computer Generated Images, which is something that has created large amounts of progress in the film industry. The use of CGI has greatly impacted the film industry as audiences are often unsure about whether what they are seeing is real or not, which not only intrigues them further but creates more tension. A large budget was spent on the production, being roughly $175,000,000. However it was shown to be worth it, as they made a profit of almost $200,000,000. The film was extremely successful not only through the use of new technologies, but also due to the smart techniques of advertising. 

Disney distributes and markets its own films, meaning that they can save money and use synergy to create cross-media advertising. Disney Motion Pictures distributes the films nationally, which ensures that the company can make a larger sum of money. Technology has also meant that it is now much easier for films to be distributed because of digitisation. Since it doesn't take as much time as it used to, film companies now have more time to develop their marketing strategies. The director of the Jungle Book, Favreau, advertised the use of technology to promote the film to a larger audience than the previous adaptation. Not only was it advertised at the Superbowl, but it was also presented in an ESPN commercial (owned by Disney) to not be brought by the studio of Cinderella, but instead by the studio of Pirates and the Caribbean. Many trailers presented the scary moments and hid the musical numbers in order to appeal to elder siblings, and effectively showed how these digitally created characters were not light-hearted or animated for children. 

Use of technology has also impacted film productions in terms of exhibition as the introduction of iMAX made cinematic productions much more appealing to audiences. A typical film uses 35mm film limited to 6k lines of horizontal resolution, however iMAX format produces approximately 18k lines of horizontal resolution. This means that the quality at the cinema has drastically improved and therefore caused an increase in cinema revenue, despite it still being voted the least favourite method of media consumption.