The BBC have a public broadcasting service remit, which requires that they inform, educate and entertain. The Radio 1 breakfast show is an example of the success that the BBC has in terms of fulfilling its remit.
Over the years, it has been argued that the Radio One Breakfast Show has suffered drastically since the takeover of Nick Grimshaw. Radio One figures have suffered a decline of 500,000 in under a year, including that the young audience has dropped from 3.7 million (45%) to 2.9 million (36%). This is likely due to new social media advancements including YouTube and Spotify which give young listeners more freedom and interactivity when listening to music. These methods of listening would appeal to the succeeder (Young and Rubicam 4 C's Model) who wants control. However, Radio 1 have used this to their advantage, using the listen, watch, share strategy. This means that the show can be accessed via both the Radio and YouTube videos, which can then be shared on sites such as Facebook. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry 42,069. As well as this, Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 1 also have a Facebook page, and profiles by Nick Grimshaw on twitter and Instagram which make the Breakfast Show much more interactive (@grimmers and @nicholasgrimshaw). Radio One also has a snapchat where they share exclusive clips before the broadcast of the Radio.
The Breakfast Show's video content such as Innuendo Bingo and Playground Insults is helpful in marketing Radio one because they are entertaining for those that use social media even if they do not access or listen to Radio. Even as radio figures decrease, they can maintain popularity on other sites through the use of entertaining videos which ultimately promotes the radio show. Radio 1 are successfully interactive with their audience as they use social media platforms such as twitter (@R1Breakfast) and Instagram (@bbcradio1) to promote opportunities such as voting for the teen choice awards as well as the chance to request songs. Also, you could email to be Richard Branson's plus one, therefore it is evident they offer many opportunities to meet celebrities.
Radio One offer a few competitions such as tickets for award shows in Wimbledon, seeing Little Mix and multiple others that include meeting celebrities such as celebrity gamble.
An example of a successful broadcast on the Breakfast Show is the episode with Demi Lovato broadcasted on the 2nd October 2017. Demi Lovato appears on the show to promote both her documentary and her new album, fulfilling the needs of escapism according to the Uses and Gratifications Model.
The most popular tracks as of the 10th October 2017 include 'On My Mind' by JP Cooper, 'Dusk till Dawn' by Sia and Zayn Malik and 'Again' by Noah Cyrus. This shows that there are popular artists present on the Breakfast show in order to attract listeners, but also fairly new singers such as Noah Cyrus who does not have many released songs or albums.
Radio 1 appeals to both males and females due to the fact that there is equal mention of sports and celebrity news. There are also aspects to appeal to adults due to the fact that there is serious news such as monarch flights and Spain riots. Competitions may appeal to those who are working class because they can win opportunities rather than pay lots of money for it.
This is drastically different to Radio X which appeals mostly to British males aged 25-44.
This is reflected by some of the hosts which include Russell Brand and Chris Moyles who both have a fairly offensive sense of humour, and many others. Also there is only one female host who broadcasts during 1am to 4am, indicating that there is a lack of diversity in the show.
The effect of Chris Moyles joining Radio X causes any of his older audiences to follow him and begin watching radio X, especially due to the idea that Chris Moyles has a history of being casually homophobic and sexually demeaning on the Radio 1 show, therefore he will invite audiences with a controversial or offensive sense of humour.
Radio X features certain advertisements targeted towards male, including two that present alcohol. Due to this, Radio One's PSB is much more inclusive than Radio X due to the fact that it attempts to educate, inform and entertain (remit). It does not specify between genders like Radio X does and aims to represent all of Britain.
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