Discuss the difference between broadsheet and tabloid papers through comparison of Daily Telegraph and the Daily Mirror.
70% of print news in the UK maintains a right-wing bias, leaving only 30% to represent the typically younger generations who support left-wing politics, resulting in the young outrage over 'Brexit'. Owen Jones, a socialist Guardian writer, defines press as 'largely run by a small group of very right wing media moguls' meaning that if you are 'on the left and want to change society, the media will come and get you'.
An example of a right-leaning print paper is The Telegraph, with 73% of its readers identifying with this view. The Telegraph is a broadsheet newspaper, meaning it typically contains a plain layout, serious or shocking headlines and lengthy articles. In contrast, 67% of The Mirror's readers identify with left-wing politics, with 9% in the centre. This is an example of a tabloid, which have a bold layout, shorter articles and often a pun or a joke.
Each paper address a different target audience. The Telegraph appeals to socio-economic groupings of A, B and C1, due to its complex and lengthy reports. This also means that it will be more likely to appeal to adults as younger audiences may not be interested in this 'serious' and 'quality' press.
The Mirror is aimed towards those in lower groupings such as C2, D and E. Due to its left-wing nature, it may arguably appeal to those in younger generations.
However, it is important to consider the impact of technology which has caused a decrease in print media, leading to only 22% of the Daily Mirror's readership being from print sales, and an even lower of 18% for the Daily Telegraph.
On the 5th December 2017, The Daily Telegraph released an article relating to the current affair of 'Brexit', claiming that 'May's push for deal ends in chaos'. The implication that May pushed for a deal portrays their support for the Conservative leader, as it is evident that she tried. The writer, Gordon Rayner, describes how May has been left with 'just 10 days to salvage' the deal. Unlike the opposing tabloid, this implies that the 'chaos' created can be solved.
Daily Mirror's article of the same date addresses the issue in a harsher light, using emotive language such as 'derail' and 'scuppered', implying that this issue is beyond repair. There is also an evident bias against the DUP party, using the genre-convention of a pun 'DUPED'. This implies that the UK's government is in a mess as May was deceived by her coalition party. It is stated that Jeremy Corbyn believes that May's attempt to buy the DUP's support had 'sunk' her. This textual code is used to create connotations of a sinking ship with the UK's government, sensationalising the incident in order to create a possible moral panic around 'Brexit' (Cohen).
No comments:
Post a Comment